You hired each member of your team for a reason. 

Let them shine, and watch how you'll shine together.

The Ourtypes Workshop is a unique event that helps your team connect with their capital P Purpose so they can bring their best selves to work & life.

Rewards your employees with recognition and feeling seen and empowered in their role

Sharpens storytelling skills so teams can pitch your brand optimally for colleagues & clients

Amplifies each employee's personal brand, in turn bolstering your company's visibility, presence, and power

Enhances engagement through self-awareness

Increases collaboration, creativity, and a sense of belonging 

Boosts connection in any workplace, especially for remote or hybrid teams

Your team isn't connected to their purpose at work...
and it's eroding their loyalty to your company.

Let's change that.

If your employees...

Feel undervalued for their contributions

Feel stifled creatively or are struggling to get inspiration

Are having trouble collaborating with each other & key stakeholders

This Workshop will help them...

See their own value, especially in the context of the shared company purpose

Understand the power of their own creative gifts

Connect with others that aren't like them

What is Ourtypes®?

Ourtypes is a complete reinvention of Carl Jung's archetypes for the modern era,
by expert personal brand strategist Colleen Arturi.


This simple to understand and easy-to-apply tool has helped hundreds of my clients bolster their storytelling and pitching confidence.


The result? An entire team that has the skills to engage with clients, customers, and colleagues with ease and power.


To plan an Ourtypes Workshop for your organization, book a call with Colleen.


HAPPY CLIENTS

"The Ourtypes work gave us creative aspiration, more confidence in our brand, and pride in the relationships we have built and are building."

“The outcomes and synthesis in this workshop provided an opportunity for our team to bond through problem solving instead of just identifying. It was a great session. I never had the ‘when is this going to end’ feeling. A lot of energy. Colleen is a great facilitator.”

— Matt Regan, COO, Office of Experience

“Colleen is a wonderful collaborator who shows you the power of story to build a brand that authentically connects with your audience.”

— Laura Paradis, Design Thinking Lab, University of Chicago

“The Ourtypes work gave us creative aspiration, more confidence in our brand, and pride in the relationships we have built and are building. Colleen is such a great facilitator, who really shines with an unmatched authenticity. We are beyond grateful for having worked with her!”

— Jason Sanderson, President, RWE Design Build

“My favorite part was being social in a safe space with like-minded individuals centered around an activity. It removes a layer of "What should I talk to this person about?" and lets us go a bit deeper without feeling awkward.”

— Autumn Schultz, Co-Founder, The Dibz

OURTYPES WORKSHOP

What You'll Get

Introspective pre-work

Before the workshop, each team member will have access to:


  • The Ourtypes Quiz

  • Personalized results that boost their self-awareness

  • Key insights that activate your team before the workshop even begins

2 Hour Workshop

During the workshop, each team member will: 


  • Be inspired by famous public figures and their Ourtypes

  • Participate in a creative activity where they take ownership of their identity

  • Participate in interactive group work, bonding the team

  • Engage in creative self-awareness exercises 

  • Walk away bringing their unique passions and leadership and workplace presence

Bonus Takeaway

After the workshop, each team member will: 


 • Receive the Ourtypes Guidebook, the 140-page e-book that helps them step by step build their own personal brand, in a way that aligns with your company's values


 • Find language inspiration, writing prompts, and mindset guidance they can utilize for years to come 

TRANSFORM YOUR TEAM

Ready for your team to be more engaged than ever?

In this workshop, every team member will answer the questions: 


• Who am I when I’m operating as my best self?

• What do I want to be known for within this organization?

• Who do I want to become as a valued employee at this company?


Ourtypes is a highly engaging, hands-on workshop that improves

your team’s personal branding, self-storytelling, and creativity.


This experience brings your organization together

for a shared moment of belonging, while honoring employee individuality. 


Say goodbye to disparate teams, remote silos, and us v them-ing.


Imagine instead newfound engagement, confidence, and connection. 


Ourtypes shifts your team’s perspective in the best of ways, by sharing a new,

more representative version of the familiar stories and characters,

in a way that engages and inspires your team to feel seen and heard.


If you’re ready to give your team a way to understand how to tell a more resonant

and more powerful story about themselves, book a time with Colleen to get started.


GIVE YOUR TEAM PERSONAL CLARITY AND PASSION NOW.

Personal development • Team building • Personal branding • Leadership • Belonging • Storytelling • Remote teams • Professional presence

It’s my mission to help everyone own their power through the only way I know how — storytelling.

I use my expertise to help people tell their stories in a way that showcases their true power, and in a way that’s authentic to their lived experience.


I believe representation is powerful, and that when one person is brave enough to share their story, it sets off a beautiful cycle of other people wanting to share their stories, too.


I am NOT a Jungian historian, or even a Jungian expert. But what I do know is that I have seen the archetypal framework in action hundreds of times, and it sticks, every single time.


With 10 years as an entrepreneur and brand strategist and 20 years of storytelling experience, I have created work for some of the world’s most discerning brands, from IDEO to Threadless to IKEA (full bragging rights over on LinkedIn). 


I’ve worked with so many creative, insightful, soulful, clients using Ourtypes as the life-changing framework.


Now, it’s your turn. Book a call with me to get started.



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