It's time to STOP

compartmentalizing your selves:

business self, leadership self, personal self, client-facing self...... 

Ale Alvarez Photography

Get ready to have one effortless personal brand storytelling framework that connects all the parts of you.

I'm Colleen Arturi, and I coach Entrepreneurs, Founders, and Consultants to create a personal brand, business & life in alignment with their true selves using my proprietary Ourtypes® Identity Framework.

The result? A personal brand that’s clear, authentic, and powerfully YOU. 

🔮 Align all you do, 
in business and in life.

01.

Uncover Your Stories

This is an audit of the way you see yourself and the way others do. Because creating a story that's truly authentic to you takes a lot of reflection and inner work. 


During this part of the process, we often laugh and sometimes cry. AND IT'S ALL WORTH IT. We'll uncover all the stories you tell about yourself, and to yourself.


We'll ditch the unhelpful, heavy, annoying, limiting, holding-you-back from better ones, and focus on your incredibly powerful gifts, talents, and passions that make you shine, and only you.

02.

Create a New Story

Using the Ourtypes Framework as a tool, and me as your guide, we'll create a cohesive, singular story about you that encompasses all you do -- this story is for YOURSELF first, and those you serve (clients, customers, colleagues) next.


Forget about wearing a different hat for every part of your business, and embrace the clarifying energy of a singular focus and desire.


This is learning the art of being YOU ---the inner work that allows you to have an authentic outer presence.

03.

Amplify Your Story

Theory is nothing without action. You'll walk away from our work together with a deep understanding of self, a confidence about your story, and a simple framework you can use over and over again as a personal branding and business asset.


You will be transformed, but not into a different person --- into your most favorite self.


Go forth into the world with profound clarity about how to show up fully for YOURSELF first, so you can show up 100% for your team and your clients.

Why contort yourself into a slightly different box for each part of your life?

It's time to STOP:

🚫 Compartmentalizing your selves:
leadership self, personal self, client self... 

🚫 Poking around in a half-started Google Doc questioning your content

🚫 Questioning your story or creating a new pitch for each person 


It's time to START:


✅ Being INSPIRED to be yourself, in all aspects of who you are.... no more dimming your innate gifts.


✅ Feeling EXCITED to create... even if its a LinkedIn post. ;)



✅ Embodying the CLARITY that comes with having a plan for how you show up in the world. 

"The clarity of where I end and the brand begins has been immensely valuable, giving me peace of mind."

“As a business owner, this work is crucial to keeping a leader invigorated and mindful of why we do our work. Through this work the why  becomes crystal clear, reinforced and supportive. 


The clarity of where I end and the brand begins has been immensely valuable giving me peace of mind that I do my best with what I have to offer and remembering the best hats I can wear as a leader.”


Julie deLeon — Founder, GROUNDWORK


"I have always felt ‘undefinable’ professionally and Colleen helped me embrace and relate all of myself beautifully."

“I am so grateful for my work with Colleen! I have always felt ‘undefinable’ professionally and Colleen helped me embrace and relate all of myself beautifully. Finding the right combination of Archetypes provided me a new sense of openness and self recognition.

The series of exercises she leads ensures you dig deep into yourself so that the final outcome is wholly personal and fully resonates.”


Caitlin Moriarty — Founder, Moriarty Meats


"She asked me the right questions and got me to think more deeply about my “why”...that truly expressed my purpose."

“I loved working with Colleen. With great insight and skill, she asked me the right questions and got me to think more deeply about my “why,” teasing out answers to help me write a story, one that truly expressed my purpose.


I’m forever indebted to Colleen’s assistance and encouragement!”


Jackie Kim — Founder, Say Luv Studio


Imagine having a streamlined
strategy & story that's all you.

"Personal growth is truly happening in our sessions —
I can feel my brain expanding!"

“I am an idea generator, and I *need* this kind of space. I am in a pivotal phase for my business, and I love that I can co-construct that with Colleen in a 1-to-1 setting.


She echoes back what I’m feeling and experiencing really well. Personal growth is truly happening in our sessions — I can feel my brain expanding!”


Kristen McShane — Founder, The Learning Specialist

"I now have the tools and resources I need to move my brand forward with the utmost confidence."

“I was THRILLED to have been able to work with Colleen.


She helped my focus tremendously, validating what others were saying and what I was feeling about me and my business. Putting all the pieces of my story together was phenomenal. I now have the tools and resources I need to move my brand forward with the utmost confidence.”


Kristin Try — Founder, Kristin Try Interiors

This work is for you if...

You want your business to be a reflection of who you are - your values, your personality, your presence. 


  • BUT - you find yourself making concessions on your values to suit a client and end up regretting it. You curse the client and say - never again! But then...the inevitable pull pops up with a different client in a new, unexpected (but not so great) way.
  • Or - you learn a new skill because you’re a curious person but you end up wasting your time on something you could outsource. You're too far in to stop so you just keep at it but then resent it.
  • AND THIS IS THE BIG ONE - you don’t listen to your inner knowing when asking yourself if a project is right for you. But what even is your inner knowing? You're deeply worried it might be lost.


Changing who you are, even a little bit, feels inauthentic. 


Not to mention, it’s also: 


✔️ Inefficient ✔️ Exhausting ✔️Complicated ✔️ Insincere 


...All things I know you are NOT into for yourself OR your business.


We're here to tell the story about your one true self, for all that you do.

The value of this work is IMMENSE.

It has completely changed my clients’ lives and perspectives. Complete clarity, unlocked.


After our time together, my clients see, honor, and cherish their gifts, resulting in a newfound appreciation for themselves and their work.


Here's the big contradiction: the thing we want most in life is to be seen, and yet showing up is the hardest thing to do.


I guide you step by step through your own personal mindset transformation, grounding you in who you are, and how you WANT to be seen in the world. 


The result is showing up super confidently as you, which allows more OF THE RIGHT opportunities to come your way, with the RIGHT people, people who will say HELL YES to you.

I'm Colleen Arturi, and I'm here to give you to a personal brand strategy that's:


Streamlined ✅ Energy -Giving ✅ Simple ✅ Authentic


We achieve this through the magic of Jungian archetypes that I've retooled to be representative of all of our stories: Ourtypes®. 


I'll illuminate your gifts so you can bring a crystallized, focused energy and strategy that propels your business forward.


Our work together results in:


🌟 Profound clarity

🌟 A complete shift in your thinking & storytelling

🌟 A strategy for your personal brand & thought leadership

🌟 Showing up fully for YOURSELF first...

🌟 So you can show up 100% for your team and your clients


My 20 year career has been dedicated to helping people gain clarity on their gifts and tell a unique story (IDEO, IKEA, Threadless… I could go on). And now, I am sharing that expertise with you. Book a call with me so we can get started on changing yourself and your business.

Grow & support your business with a personal brand that FEELS & SOUNDS like you by booking a discovery call with me.

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